[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.liptal.sk\/6-chyb-ktore-znizuju-ziskovost\/#Article","mainEntityOfPage":"https:\/\/www.liptal.sk\/6-chyb-ktore-znizuju-ziskovost\/","headline":"6 ch\u00fdb, ktor\u00e9 zni\u017euj\u00fa ziskovos\u0165","name":"6 ch\u00fdb, ktor\u00e9 zni\u017euj\u00fa ziskovos\u0165","description":"Ako profesion\u00e1lny tr\u00e9ner a konzultant predaja a marketingu som mal mo\u017enos\u0165 spolupracova\u0165 s mnoh\u00fdmi majite\u013emi mal\u00fdch podnikov na r\u00f4znych ot\u00e1zkach t\u00fdkaj\u00facich sa predaja a marketingu.\u00a0Majitelia, ktor\u00ed sa sna\u017eia udr\u017ea\u0165 svoje podniky nad vodou, sa zvy\u010dajne zap\u00e1jaj\u00fa do niektor\u00fdch alebo v\u0161etk\u00fdch nasleduj\u00facich ch\u00fdb, ktor\u00e9 zni\u017euj\u00fa ziskovos\u0165. Chyba \u010d. 1: Nedar\u00ed sa im uv\u00e1dza\u0165 na trh alebo… ---","datePublished":"2019-08-16","dateModified":"2019-08-16","author":{"@type":"Person","@id":"https:\/\/www.liptal.sk\/author\/#Person","name":"","url":"https:\/\/www.liptal.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/32bc2d377216483c132a3bbf038b8838926e0616f1b3d0e9cb50d997f0b052ba?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"liptal.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.liptal.sk\/wp-content\/uploads\/img_a305355_w16706_t1566644510.jpg","url":"https:\/\/www.liptal.sk\/wp-content\/uploads\/img_a305355_w16706_t1566644510.jpg","height":0,"width":0},"url":"https:\/\/www.liptal.sk\/6-chyb-ktore-znizuju-ziskovost\/","about":["Financie"],"wordCount":574,"articleBody":"Ako profesion\u00e1lny tr\u00e9ner a konzultant predaja a marketingu som mal mo\u017enos\u0165 spolupracova\u0165 s mnoh\u00fdmi majite\u013emi mal\u00fdch podnikov na r\u00f4znych ot\u00e1zkach t\u00fdkaj\u00facich sa predaja a marketingu.\u00a0Majitelia, ktor\u00ed sa sna\u017eia udr\u017ea\u0165 svoje podniky nad vodou, sa zvy\u010dajne zap\u00e1jaj\u00fa do niektor\u00fdch alebo v\u0161etk\u00fdch nasleduj\u00facich ch\u00fdb, ktor\u00e9 zni\u017euj\u00fa ziskovos\u0165.Chyba \u010d. 1: Nedar\u00ed sa im uv\u00e1dza\u0165 na trh alebo pred\u00e1va\u0165 nekonzistentne.Akon\u00e1hle ste sa zaviazali vlastni\u0165 a vies\u0165 podnikanie, mus\u00edte sa rovnako zaviaza\u0165 k marketingu a predaju produktov a slu\u017eieb tohto podnikania.\u00a0Je \u0165a\u017ek\u00e9, ak nie nemo\u017en\u00e9, zosta\u0165 a zosta\u0165 ziskov\u00ed bez z\u00e1v\u00e4zku pokra\u010dova\u0165 v koordinovanom marketingu.Rie\u0161enie:\u00a0V\u017edy a v\u0161ade na trhu.Chyba \u010d. 2: Nev\u00e1haj\u00fa \u201epo\u017eiada\u0165 o predaj\u201c.Namiesto toho, aby sa zdali by\u0165 hanebn\u00e9 alebo nepr\u00edjemn\u00e9, nechali ich prech\u00e1dza\u0165 pr\u00edle\u017eitos\u0165ami na vytv\u00e1ranie zisku.\u00a0Boja sa viac o to, \u010do si o nich niekto mysl\u00ed, ne\u017e o to, aby do svojho podnikania priniesli viac pe\u0148az\u00ed.\u00a0Ak je pre v\u00e1s \u0165a\u017ek\u00e9 \u201epo\u017eiada\u0165 o predaj\u201c, m\u00f4\u017eete si by\u0165 ist\u00ed, \u017ee neprin\u00e1\u0161ate to\u013eko pe\u0148az\u00ed, ko\u013eko by ste mohli.Rie\u0161enie:\u00a0Cvi\u010dte so \u017eiados\u0165ou o predaj.Chyba \u010d. 3: Nepo\u017eaduj\u00fa pomoc alebo pomoc v oblastiach podnikania, v ktor\u00fdch ich najviac potrebuj\u00fa.V\u00e4\u010d\u0161ina podnikate\u013eov m\u00e1 siln\u00e9 str\u00e1nky v konkr\u00e9tnej oblasti, ale \u010di u\u017e z d\u00f4vodu nevyhnutnosti alebo nevedomosti, \u010dasto kon\u010dia v oblastiach, ktor\u00e9 nie s\u00fa s\u00fa\u010das\u0165ou ich siln\u00fdch str\u00e1nok.\u00a0Ak firma nechod\u00ed tak, ako by mala, odlo\u017e\u00ed alebo odlo\u017e\u00ed \u017eiados\u0165 o pomoc.\u00a0Ka\u017ed\u00fd de\u0148, ktor\u00fd prech\u00e1dza va\u0161ou firmou s ni\u017e\u0161ou ako maxim\u00e1lnou efektivitou, znamen\u00e1 stratu dol\u00e1rov z vrecka.Rie\u0161enie:\u00a0Sk\u00f4r ako to skuto\u010dne potrebujete, z\u00edskajte odborn\u00fa radu od pr\u00e1vnika, \u00fa\u010dtovn\u00edka alebo in\u00e9ho servisn\u00e9ho odborn\u00edka.Chyba \u010d. 4: Nesleduj\u00fa z\u00e1kazn\u00edkov z minulosti.Zvy\u010dajne je jednoduch\u0161ie reaktivova\u0165 b\u00fdval\u00e9ho z\u00e1kazn\u00edka, ako pril\u00e1ka\u0165 nov\u00e9ho.\u00a0Ak pravidelne nekontaktujete s predch\u00e1dzaj\u00facimi z\u00e1kazn\u00edkmi, zni\u017eujete svoj ziskovos\u0165.Rie\u0161enie:\u00a0Vyv\u00edjajte a implementujte pravideln\u00fa met\u00f3du na sledovanie z\u00e1kazn\u00edkov.Chyba \u010d. 5: Pravidelne nehodnotia svoje v\u00fddavky.D\u00f4vtipn\u00ed majitelia firiem pravidelne hodnotia svoje obchodn\u00e9 v\u00fddavky a h\u013eadaj\u00fa sp\u00f4soby, ako zn\u00ed\u017ei\u0165 n\u00e1klady bez zn\u00ed\u017eenia kvality.\u00a0Ak ste v poslednej dobe nedokon\u010dili anal\u00fdzu n\u00e1kladov, mo\u017eno budete plati\u0165 viac, ako je potrebn\u00e9, \u010do zn\u00ed\u017ei va\u0161u ziskovos\u0165.Rie\u0161enie:\u00a0Aspo\u0148 raz za \u0161tvr\u0165rok presk\u00famajte v\u00fddavky a pod\u013ea potreby vyjednajte \u00fapravy.Chyba \u010d. 6: Utr\u00e1caj\u00fa ve\u013ek\u00e9 sumy za leskl\u00e9, hladk\u00e9 marketingov\u00e9 materi\u00e1ly a o\u010dak\u00e1vaj\u00fa, \u017ee sa do nich spolo\u010dnos\u0165 vyleje bez \u010fal\u0161ieho \u00fasilia.Leskl\u00e9 bro\u017e\u00fary a \u00fah\u013eadn\u00e9 marketingov\u00e9 materi\u00e1ly s\u00fa pr\u00edjemn\u00fdm doplnkom akt\u00edvnej\u0161\u00edch foriem marketingu, ako s\u00fa stretnutia s \u013eu\u010fmi, volanie \u013eud\u00ed a rozhovory s \u013eu\u010fmi.\u00a0Bro\u017e\u00fary a vizitky, bez oh\u013eadu na to, ako kr\u00e1sne, nenahr\u00e1dzaj\u00fa priamy kontakt.\u00a0Ak m\u00ed\u0148ate peniaze sk\u00f4r na honosn\u00e9 marketingov\u00e9 materi\u00e1ly ne\u017e na priamy marketing, budete menej ziskov\u00fd, ako by ste mohli by\u0165.Rie\u0161enie:\u00a0Vezmite tieto leskl\u00e9 bro\u017e\u00fary a pri najbli\u017e\u0161ej mo\u017enej pr\u00edle\u017eitosti ich odovzdajte priamo \u013eu\u010fom.                                                                                                                                                                                                                                                                                                                                                                                                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